It is now official, FIVE Holdings and the Pacha Group confirmed that Brooklyn Mirage will be rebranded and relaunched as Pacha New York.
In a press release dated February 3, FIVE Holdings confirmed that it has entered into a long-term agreement to assume full operational management of the iconic Brooklyn Mirage along with its adjoining indoor spaces including The Great Hall complex in East Williamsburg, Brooklyn. As part of this deal, the venue will be rebranded Pacha New York and is slated to open its first season in June 2026, with programming through October.
Last month, we reported on the potential return of the Pacha brand to New York City — a revival rooted in the storied past of the club’s first U.S. home and the ongoing expansion strategy of FIVE Holdings. Today, that possibility has been confirmed officially. While our previous Deep Tech Mag article laid out the history and context of Pacha’s anticipated re-entry into NYC nightlife, recent developments confirm that this revival is part of a much broader strategic push by FIVE Holdings — one that goes far beyond symbolic brand nostalgia.
FIVE Holdings — the Dubai-based hospitality and entertainment powerhouse that bought The Pacha Group in October 2023 — has been aggressively investing in expanding its portfolio across key international markets. The acquisition included not only the legendary Ibiza nightclub but also hotels, merchandise brands, and global trademarks linked to the Pacha identity.
In late 2025, FIVE secured a $460 million revolving credit facility aimed at fueling further growth in the U.S., Asia, and beyond — a financial commitment that makes large-scale projects like Pacha New York far more than mere speculation.
These moves show that Pacha’s return to New York hasn’t been improvised. It’s being built on capital, infrastructure, and long-range planning — the kind of structure usually reserved for global hospitality and lifestyle brands.
📷 : Photo Credits : Alesso @ Pacha NYC in 2011
From Brooklyn Mirage to a new cultural chapter
The catalyst for the fresh momentum is the acquisition of Avant Gardner and Brooklyn Mirage by FIVE Holdings — a move reported in January 2026 that created a pathway to relaunch these influential venues under the Pacha New York banner.
Brooklyn Mirage, The Great Hall, and Kings Hall had become mainstays of the NYC electronic and festival scene — but recent financial and operational woes saw the complex enter bankruptcy proceedings. The transfer of ownership to a global nightlife entity like FIVE doesn’t just restore stability. It repositions these spaces as part of a connected, internationally branded nightlife ecosystem, tying New York’s club culture more tightly to global circuits and headline talent flows.
FIVE Holdings positions the New York project not just as another nightclub, but as a cultural platform integrating international headliners with local talent and creative communities. Under new management:
- The Mirage will return as a seasonal open-air dance destination operated under the globally recognised Pacha brand.
- The adjoining Great Hall will continue to host year-round, multi-genre live events, solidifying the site’s role as a broader cultural and entertainment hub.
Bridging legacy and modern nightlife
The original Pacha NYC — a Hell’s Kitchen icon from 2005 to 2016 that hosted pillars of electronic culture and early mainstream house talent — left a legacy of dynamic nights and deep connection to dance music culture.
What’s unfolding now isn’t a reboot of the old venue as it was, but rather a reinterpretation built on hospitality strength, financial backing, and global brand power. With FIVE’s strategy of mixing club culture, hotel experiences, music programming, and luxury hospitality, Pacha New York stands to become something that doesn’t just host nights but defines seasons in ways few U.S. spaces have managed in recent years.
Pacha New York’s first season is scheduled to run from June through October 2026 in the outdoor Brooklyn Mirage space. Expanded programming vision. The venue will “place international headliners and homegrown talent on the same stage” along with year-round shows at The Great Hall.
“Entering New York is “a defining moment” and reflects the organization’s ambition to shape the future of entertainment on a global stage.” said Kabir Mulchandani, Chairman and CEO of FIVE Holdings (which acquired The Pacha Group in 2023)
📷 : Photo Credits : Diego Grandi Envato Elements License
What this means for New York and the wider scene
New York remains one of the world’s most important cultural hubs — but its nightlife identity has been fragmented in recent years, with iconic spaces coming and going, and rising costs placing pressure on long-term venues. New York has never lacked venues, but since the closing of electronic music institutions like the Sound Factory or the Tunnel it has lacked globally scaled nightlife institutions with long-term backing. The rebranding of Brooklyn Mirage into Pacha New York doesn’t just reintroduce a name — it inserts the city into a connected international circuit that links Ibiza heritage and U.S. cultural gravity.
FIVE’s expansion, underpinned by serious capital and a strategic blueprint that spans continents could mark a turning point: for international artists, for local scenes, and for audiences hungry for experiences that feel both globally connected and deeply rooted in culture. But it also reopens the ongoing question:
Can a global nightlife brand integrate into a local culture without flattening it?
Curious about another iconic venue set to reopen soon? Check our article about Le Palace in Paris.
📷 : Cover Photo Credits / Pacha Ibiza / Danny Wade CC License
